who i am

Portland has been home for almost a decade, and I still find new reasons to fall for it. The towering evergreens, dramatic coastline, and mountains that seem to appear out of nowhere make it easy.

When I'm not helping brands find the right words, I'm usually outside chasing fresh air and a little adventure. You'll find me on the coast, in the mountains, or on a paddleboard.

I've been making art for as long as I can remember, and creativity has always been my default setting. I'm endlessly fascinated by the alchemy of language and the way a handful of well-chosen words can capture attention, spark emotion, and linger long after they've been read. That fascination follows me everywhere. I mentally rewrite headlines for fun, reverse-engineer marketing campaigns to uncover the ingredients behind their success, and keep a pocket-sized notebook filled with unexpected words and delightful phrases collected like souvenirs.

Words have always been my thing. They can build trust, shape perception, change minds, and make people feel something. That's why I love helping brands uncover what makes them remarkable and turning it into stories people actually want to hear.