CLIENT  |   Pacific Strider Bikes

CAMPAIGN  |   

PROJECT | SEO content marketing, educational article, brand voice & awareness

Strider is a global leader in balance bikes, helping children build confidence and coordination from the start. As the brand expanded worldwide, it evolved beyond product into purpose, committing 1% of revenue to riding-related causes and initiatives focused on getting more kids riding safely and successfully.

My focus was to support brand growth through content, creating original, audience-focused copy across web, email, and social. This article was developed to drive brand awareness and attract strider’s core audience, parents of young children and new riders, by delivering clear, practical guidance on bike safety and confidence-building. Designed as both an educational resource and an entry point to the brand, the piece reinforces strider’s position as a trusted authority in early riding development while bringing parents into the brand ecosystem.