CLIENT  |   Shabby Apple

PROJECT   |   Digital content, storytelling, SEO optimized copywriting, influencer writing

Shabby Apple is a women’s clothing brand rooted in vintage-inspired design, known for pairing classic silhouettes with a modern, wearable feel. As the brand grew its collections and audience, it placed greater emphasis on narrative and cohesion across touchpoints.

My role centered on creating digital content grounded in storytelling and SEO strategy across web, email, and social channels. I developed copy that captured the brand’s romantic, feminine identity while aligning with how customers search, browse, and engage online.

The result was content that elevated brand voice, strengthened consistency, and increased visibility, helping introduce new audiences to Shabby Apple while deepening connection with existing customers.